About Us

From her earliest memories, Chandia DeFrantz has lived in the world of beauty—whether choosing nail colors for editorial shoots as a Fashion & Beauty Director or savoring quiet moments of self-care at home.

What began as a search for a flawless, elevated alternative to salon manicures became Rodeo & Wilshire Beauty: a curated nail wardrobe for the modern woman. Each set is hand-edited by Chandia, blending editorial instinct with intentional luxury to complement every occasion—workdays, weddings, or weekends away.

Every set arrives in a keepsake drawer box with a complimentary prep kit for a seamless, salon-grade finish—no appointment necessary.

As a woman-owned and Black-owned brand, we proudly honor the cultural influence of Black women in nail artistry and carry that legacy forward in a category where representation is rare.

This is beauty, reimagined.